About the Book

In Gamers at Work: Stories Behind the Games People Play, bestselling author and celebrity interviewer Morgan Ramsay speaks with 18 successful video-game entrepreneurs about their earliest days to where they are now. Along the way, the history of the video-game industry is revealed through entertaining stories, humorous anecdotes, and lessons learned the hard way.

"This is the first time that a history of the video-game industry has been told through the personal stories of the entrepreneurs who pushed the business forward."

The book explores how entertainment software companies are formed, delving into the motivations of their founders who sacrificed, played the odds, and struggled to stay the course. From every story, you will gain insights into the trials and tribulations of leading, managing, and growing small businesses into great businesses.

If you want to successfully develop and publish video games, or learn about those who do, this book is for you. Now available in stores worldwide, get your copy today at Amazon, Barnes & Noble, Target, Walmart, and wherever books are sold.

Selected Excerpts

These are excerpts from some of the chapters that appear in Gamers at Work.

Trip Hawkins, founder of Electronic Arts
"Life tests and develops our character, hopefully into something better over time as we learn and understand what is right and true. One thing I do know is that it was somewhat inevitable that I would do something like 3DO because I was trying too hard to push the envelope in those days. I think many of us as younger entrepreneurs are trying to find out exactly who we are and where our edges are, and you don't know where the edges really are until you fall off a few times."

Nolan Bushnell, cofounder of Atari
"I settled with him [Ralph Baer] for what we considered a junk royalty. I think we settled the lawsuit for what was then like 0.06% of our sales, but it was a paid-up license. We were in the process of raising money at the time, and it was important for us to get that off the table, because people get concerned about patent lawsuits. So, it was a business decision to settle. It had nothing to do with the merits of the case. In fact, we settled for less cash than it would have cost us to beat the suit that year."

Lorne Lanning, cofounder of Oddworld Inhabitants
"We delivered games and at times they couldn't find their way to the shelf. It had nothing to do with us. Had that been our money, we would have lost it all and not because the game wasn't good. We would have lost it all because the distributor fucked up and couldn't get it on the shelf. When people come to me and ask about whether they should invest their money in something, I advise people to understand what they'd be getting into, how many parts can fail, and how much control they have over those parts."

Book Basics

These are the basic specifications of Gamers at Work.

Title: Gamers at Work: Stories Behind the Games People Play
Page count: 356
SRP: US$29.99 (print), US$20.99 (digital)
Year of first printing: 2012
ISBN: 978-1430233510

International Rights

Apress, a division of Springer Science+Business Media, holds the exclusive rights to publish Gamers at Work worldwide.

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